Lulu: The Application That Can Help Girls Make Smarter Dating Decisions

TL;DR: If you’ve ever wished you might test the guys you date, or even the dudes you-know-who would make great dates, as if you examine restaurants, next Lulu is going to make all of your goals come true. Since the first-ever app for ladies, Lulu is actually taking the lead-in this industry, helping ladies make better relationship choices and males become better daters.

From Amazon to Yelp, we’re in a world where everyone loves to review situations. Everybody else can’t hold off to talk about their unique viewpoint about their most recent meal or even the finally apartment they lived-in, exactly what in regards to the most recent man they continued a romantic date with?

Well Lulu is the best outlet for undertaking just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is an exclusive myspace and facebook that gives ladies the ability to speed the males they date, recommend date-worthy dudes and share private encounters with millions of some other like-minded females.

It is like speaking with your very best friend

Chong and Schwartz had gotten the idea for Lulu after Chong had an unforgettable all-girls brunch experience. From switching tales about jobs to romantic days celebration ideas, she hoped she could bottle that sense of companionship and put it to great usage.

In 2013, that vision turned into an actuality as Lulu, an area where ladies can feel safe when speaking about their own love schedules.

Director of Marketing Deborah Singer stated it’s been quite a while coming for an app similar to this on the market, specially with suggestions getting very popular in other components of life.

“ladies these days have tips about everything in their own everyday lives… and yet we do not get tips for one thing as important as relationships and times,” she stated. “We think that’s a remarkably essential region for ladies to-be informed and have now details [about] in order to actually make smarter choices for themselves.”

Should it be status males they have eliminated around with, promoting top-quality guys some other people or generating buddy connections, Lulu has made a life threatening effect.

“In my opinion we’re taking another information covering on the online dating space,” Singer said. “Dating is a thing that does not have that info level, and we also see ourselves as providing additional info to that business.”

Lulu stands out from other applications because Chong and Schwartz, also every person regarding the team, allow their particular personalities shine through, giving down that feeling of chatting with an extremely good girlfriend.

According to Singer, Lulu is particularly preferred among school local women want sex, that are in an innovative new internet dating atmosphere and so are in search of feminine pals to attend for recommendations concerning the men they may be fulfilling on university.

Lulu additionally places the confidentiality and safety of their members initial. The application uses fb to verify gender, age (no one under 17 is actually allowed to join) and pals sectors.

But don’t believe men are not permitted in this girls club

In might, Lulu permitted guys to start out utilising the software should they were thinking about being assessed.

Male people can easily see their unique total rating and which hashtags women can be using to explain them, like “#AlwaysPleased” or “#WearsEdHardy.”

Nonetheless can also access information that presents exactly how females rank all of them on traits instance laughter, kissing abilities and.

Lulu’s editorial staff even provides guys specialized posts that offer dating advice about the certain specific areas they need enhancement in.

Ladies also can ask the guys their particular viewpoints on many different subject areas, such as anal sex or generating a consignment.

Up to now more than 1 million men have accompanied, with an average overview getting a seven, and some actually check the app 3 times each day.

“We watched there was actually an actual desire for food from men to form of get analytics about what ladies had been claiming about all of them,” Singer stated. “All of our goal would be to really assist men improve. Like everyone else would make use of Google Analytics on your own website to boost it, this can be sorts of Google Analytics for men.”

Creating a safe, good ecosystem for all

Unlike websites like Yelp or TripAdvisor, Lulu does not enable females to write open reviews within their ratings.

Women are given multiple choice options when reviewing the males as well as other ladies can concur or disagree with the overview, which Singer stated encourages a positive atmosphere additionally keeps the reviews from becoming needlessly mean.

“We’re rating people – we’re rating men. We realize that the is actually a sensitive and painful and provocative thing are doing, and now we would like to do it in a thoughtful means plus a constructive means,” she mentioned. “We heard from the start from girls that they failed to desire to be an integral part of some thing mean, therefore we chose that format would preserve that environment.”

Lulu use that same format in the foreseeable future whenever expanding with other popular verticals like beauty, vacation or business.

“We want to check-out someplace where women can be visiting Lulu and it is types of their particular major destination for getting info off their women,” Singer stated. “We’re actually dedicated to the product and continuing to build ways to help women discuss much more and acquire guidelines.”

If you’re prepared to unleash your girlfriend talk, get Lulu (free of charge!) for the application shop or Google Enjoy.